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Harry Potter is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry.

Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53 percent of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. Here’s a comprehensive how-to article that can help you boost customer engagement, raise brand awareness, and generate leads to drive business growth.

What Is Blog SEO? Blog SEO is the practice of optimizing a blog’s content, site architecture and HTML code for search engines. Common tasks associated with blog SEO include on-page optimization, installing plugins, improving page loading speed and internal linking. Why Is Blog SEO Important? Search engines are a super important traffic source for blogs. In fact, a recent survey of over 1000 bloggers found that SEO was their 3rd most important source of traffic (just behind email marketing). How are bloggers driving traffic to their posts Our own blog is living proof of the power of SEO. Sure, we get a fair amount of traffic from Twitter, LinkedIn, email and direct traffic. And added together, these sources make up the majority of our monthly traffic. But Google sends us over 396,000 visitors per month. Backlinko monthly organic traffic – July 2021 Without blog SEO, our site’s growth would have been much slower. And if you want to learn how to optimize your blog for SEO, check out these tested SEO tips. Best Practices Find One Main Keyword For Each Post Every blog post that you publish should be optimized around one keyword. If you optimize your post around lots of different keywords, Google and other search engines get confused. They don’t know what your content is actually about. Multiple keywords will confuse search engines But when you focus on a single keyword, Google can easily understand that your post is about that one topic. Optimize posts around a single keyword So your first step is to find one main keyword for your post. If your blog is new, I recommend focusing on long tail keywords at first. That’s because long tail terms aren’t super competitive. Long tail keywords To find long tail keywords, type a term into Google search… Term in Google Search …and check out the keywords that Google suggests underneath the search bar. Google search suggestions based on term You can also use a nice little free tool called Answer The Public. This tool generates a list of question-based keywords that you can optimize your post around. Answer The Public – Paleo questions (Besides keyword research, this tool is great for coming up with content topic ideas.) Optimize Your Blog Post Now that you’ve found a long tail keyword, you want to optimize your post around that term. There’s no need to stuff your keyword a million times on your page. That’s called “keyword stuffing”. Keyword stuffing used to work back in the day. But it can do more harm and good today. Instead, you want to include your keyword in a few key places on your page. Title and Title Tag Most CMSs (like WordPress) have a title field at the top of the post. WordPress – New post title And you want to include your keyword in your blog post title and your page’s title tag. Include your keyword in your blog post For example, on this page from our site, we include our target keyword “SEO keywords” in the post title: Target keyword in post title And we use that same exact keyword in our title tag: "SEO keywords" keyword in title tag When it comes to blog SEO, your title tag is the most important of the two. That’s because Google puts extra weight on terms that show up in your page’s title tag. Google puts more weight on terms in title tags Certain WordPress themes and plugins automatically make your post your title tag. But others don’t. So you want to double-check your page’s HTML to make sure that your keyword ends up in your title.