A Detailed Guide on Digital Marketing Services That Agencies Can Outsource

Digital marketing agencies in the modern, progressive world are always looking for strategies that can enable them to maintain healthy competitiveness and productivity in their specific niches. But is that alone enough to edge past the competitors who offer comprehensive services and solutions? One emerging common trend that has totally ousted the odds is outsourcing. This is because it enables agencies to tap into specialized resources and helps them concentrate their abilities on allocating their resources and streamlining their core processes. 

Digital marketing outsourcing involves contracting one or many marketing services and operations to third-party agencies. They can include services like SEO, content writing, social media management, PPC, etc. Outsourcing can help businesses reduce their costs by 30%. That’s why the trend is rising due to the growth of complexity and the scope of digital marketing practices. 

Curious to learn what services your digital marketing company can outsource? Let’s unveil them one by one. But before that, let’s look at the areas where outsourcing can be beneficial. 

What are the Benefits of Outsourcing Digital Marketing? 

Unless you learn about the benefits of outsourcing, you won’t be able to make the most out of outsourcing your digital marketing services. Here are a few benefits you must keep a tab on. 

1. Outsourcing can reduce the costs of hiring in-house talents. For a small or medium-sized agency, cutting overhead costs is a must to allocate resources easily. You can save on fluctuating costs and have a fixed pricing strategy with your outsourcing partner. 
2. You get access to a pool of experienced professionals and advanced tools. Hiring all-experienced professionals backed by years of experience in your in-house team is practically impossible. Outsourcing gives you the talent your clients need for their projects. Outsourcing agencies use advanced tools and know how to make the most of them. 
3. Outsourcing offers scalability and flexibility to your business to accelerate your business growth when clients come in numbers. Hiring in-house talent at such a time would rather be difficult because of the fear of fewer projects during the off-season. 
4. Outsourcing offers you the opportunity to expand your service portfolio and focus on core business activities. When you free up your internal resources, you can concentrate on other business areas like startegigizing and customer service. 

Consider these benefits to analyze your stance and determine which services your company needs to outsource first. Now, let’s discuss the digital marketing services most companies usually outsource.

What are the Commonly Outsourced Digital Marketing Services? 

Here are some digital marketing services that most companies like to outsource to offer a comprehensive solution to their clients. 

1. Search Engine Optimization (SEO) 

SEO is a very broad field that can only be updated with time and requires some expertise. Keeping up with changes in the search engine algorithms is not easy. Because search engine marketing often requires applications and knowledge that might be rather costly for many organizations to develop in-house, outsourcing becomes a rather appealing direction for these companies​. 

Here are the activities that are involved in SEO and outsourcing can help you with for your clients:

• Identifying the right keywords and analyzing search trends. 
• On-page and off-page optimization to increase organic traffic and generate high-quality backlinks. 
• Technical SEO to identify and fix backend issues like broken links, missing alt tags, etc., that might adversely affect your website’s performance. 
• Strategies for link-building to improve your website’s authority and authenticity. 

2. Pay-Per-Click Advertising (PPC)

Outsourcing your PPC advertising campaigns will help your company manage costs effectively and generate marvelous paid results because experienced professionals handle your campaigns now. Your ad copies will be better curated, and your strategies will be constantly tested and analyzed to garner more clicks. 

Here are the activities involved in pay-per-click advertising. 

• Setting up your campaigns and managing them. 
• Crafting compelling ad copies and designing attention-grabbing visuals. 
• Tracking the performance of your PPC campaigns in real-time and tweaking them accordingly. 

3. Content Marketing

The demand for high-quality content is never diminishing. Websites strive to engage their audiences and have a longer stay. That’s why businesses outsource their content marketing requirements to ensure that impactful and consistent content can be produced. 

Here are the activities involved in content marketing. 

• Creating well-researched content and engaging blogs regularly. 
• Producing video content to boost engagement and conversions. 
• Designing infographics to be more informative and visually appealing. 
• Planning a comprehensive strategy that aligns with your business objectives and resonates with your target audience. 

4. Social Media Management

Outsourcing your social media management offers businesses platform-specific strategies and content that an inexperienced in-house team finds difficult to manage. Outsourcing agencies can help you build a strong online presence and leverage each platform to the best of their ability. 

Here are the activities involved in social media management. 

• Developing tailored social media strategies for each platform. 
• Creating social media copies, writing engaging captions and also scheduling the posts. 
• Managing your online community and keeping it engaged to build a loyal following. 
• Consistently monitoring your social media strategies to analyze the results and improving your campaigns. 

5. Email Marketing

Email marketing needs a strategy of making a campaign and sending emails to a specific audience group. Outsourcing will help you segment your audience into groups and sub-groups to create tailored emails for each group. This can help businesses to get the most out of their email marketing strategy. 

Here are the activities involved in email marketing that you must ask your outsourcing partner. 

• Designing and coding visually appealing, flawless emails. 
• Building and segmenting lists to create personalized emails. 
• Tracking your performance and A/B testing 
• Setting up email automation workflows

How to Choose the Right Outsourcing Partner? 

Once you have chosen the digital marketing services you wish to outsource, it’s time to choose the right outsourcing partner who can align with your needs and requirements. That’s because there are agencies that work independently, and there are also agencies that work like an extended team to your in-house team. 

Here are a few key factors you should consider:

1. Define your goals clearly and set measurable objectives. 
2. Establish key performance indicators to analyze the success of your collaboration. 
3. Learn about the industry experience and expertise of your outsourcing partner. 
4. Ask for their portfolio and case studies to get an insight into their capabilities. 
5. Ensure that the collaborator is open to clear communication to align the goals. 
6. Understand their pricing structure and contract terms, if applicable. 

Key Takeaways 

Some of the benefits of outsourcing digital marketing include access to specialized expertise and increased efficiency. However, issues such as quality of services, brand image, and client relationship can only be dealt with professionally where expectations are set and clearly communicated. More importantly, potential future trends include the expansion of AI, the emergence of customizable agencies, and the orientation to data-based solutions. If you wish to learn more about outsourcing and how it will benefit your agency in the long run, you can check our ebook.