What Are the Most Effective Digital Marketing Strategies?
Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53 percent of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. Here’s a comprehensive how-to article that can help you boost customer engagement, raise brand awareness, and generate leads to drive business growth.